A blog of articles related to the new book by Janice (Ginny) Redish
Letting Go of the Words
Writing Web Content that Works
About the Book
Letting Go of the Words
Writing Web Content that Works
Janice (Ginny) Redish, Redish & Associates, Inc.
Published 2007 / 365 pages
Soft cover : 978-0-12-369486
What Letting Go of the Words is about
On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web.
Ginny Redish’s Letting Go of the Words helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, and design web content that will make web users come back again and again to your site.
Features:
- Full-color throughout
- Clearly explained guidelines
- Examples throughout from actual web sites
- Easy-to-read style with many “befores” and “afters”
- Case studies showing how designers, writers, and developers improved web sites
- Specific sections on press releases and on legal documents
- Tips on making web content accessible for people with special needs
What’s in it
Table of Contents
Foreword
Acknowledgments
- Content! Content! Content!
- People! People! People!
- Starting Well: Home Pages
- Getting There: Pathway Pages
- Writing Information, Not Documents
- Focusing on Your Essential Messages
- Designing Your Web Pages for Easy Use
Interlude: The New Life of Press Releases
- Tuning Up Your Sentences
- Using Lists and Tables
- Breaking Up Your Text with Headings
Interlude: Legal Information Can Be Understandable, Too
- Using Illustrations Effectively
- Writing Meaningful Links
- Getting from Draft to Final Web Pages
Interlude: Creating an Organic Style Guide
Bibliography
Subject Index
Index of Web Sites Shown as Examples
About the Author