Letting Go of the Words
Writing Web Content that Works

Janice (Ginny) Redish
Published 2007 / 365 pages
Soft cover : 978-0-12-369486

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What Letting Go of the Words is about

On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web.

Ginny Redish's Letting Go of the Words helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, and design web content that will make web users come back again and again to your site.

Features

Full-color throughout

Clearly explained guidelines

Examples throughout from actual web sites

Easy-to-read style with many "befores" and "afters"

 Case studies showing how designers, writers, and developers improved web sites

Specific sections on press releases and on legal documents

Tips on making web content accessible for people with special needs

Contents

Table of Contents
Foreword
Acknowledgments

1. Content! Content! Content!
2. People! People! People!
3. Starting Well: Home Pages
4. Getting There: Pathway Pages
5. Writing Information, Not Documents
6. Focusing on Your Essential Messages
7. Designing Your Web Pages for Easy Use

Interlude: The New Life of Press Releases

8. Tuning Up Your Sentences
9. Using Lists and Tables
10. Breaking Up Your Text with Headings

Interlude: Legal Information Can Be Understandable, Too

11. Using Illustrations Effectively
12. Writing Meaningful Links
13. Getting from Draft to Final Web Pages

Interlude: Creating an Organic Style Guide

Bibliography
Subject Index
Index of Web Sites Shown as Examples
About the Author